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PPC Specialist 

Are you struggling to create high-performing, revenue-generating Google Ads or LinkedIn ads?

Sick of wasting your precious time and money trying to make PPC advertising work for your business without seeing results?

 

As a freelance PPC specialist, I help businesses of all sizes improve their online presence through highly targeted paid advertising campaigns. With expertise in both Google Ads and LinkedIn Ads, I can tailor a strategy that aligns with your business goals and drives measurable results.

What is PPC and what are the benefits?

Pay-per-click advertising (PPC) is a type of digital advertising where you advertise on a website, search engine, social media platform or similar and only pay when your target customer clicks on the ad.

 

This includes Facebook Ads, Google Ads, Instagram Ads and LinkedIn ads.

 

When you invest in PPC advertising, you are investing in visitors to your website, instead of just trying to attract them organically.

 

The benefits of hiring a PPC freelancer specialist include:

  • Enjoy a strategic and targeted approach that delivers results

  • Get quick entry into a new market or increase traffic and conversions

  • Take control of what you spend on digital advertising

  • Boost brand awareness

  • Get increased sales and immediate results

  • High return on investment (ROI)

PPC Specialist Services:
What I can help you with

Upon choosing to partner with me, our initial focus will be on determining the suitability of PPC for your specific needs. Then, we will delve into a comprehensive examination of your ideas or concepts, identifying the most effective channels to leverage.

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Following this, we'll initiate the setup of your campaigns, collaborating closely with your developers to implement precise tracking mechanisms. Throughout the campaign lifecycle, continuous optimisation efforts will be undertaken to ensure the achievement of optimal Return on Investment (ROI).

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Opting for an ongoing collaboration through a retainer arrangement I can provide support for your PPC advertising journey. Monthly meetings will be scheduled to assess your progress, and adjustments to your campaign will be made as necessary, ensuring it remains aligned with your evolving business objectives.

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Google Ads

Maximise your visibility on the largest search engine with a customised Google Ads campaign. Whether you're looking to attract new customers or re-engage past visitors, I can manage the following types of campaigns:

  • Search Campaigns - Capture intent-driven traffic by targeting specific keywords relevant to your business.

  • Display Campaigns - Build brand awareness and engage potential customers through visually appealing banner ads across the Google Display Network.

  • Performance Max Campaigns - Reach a wider audience across all of Google's platforms, including YouTube, Gmail, and Search, with a single, goal-based campaign.

  • Retargeting Campaigns - Reconnect with users who have visited your website or interacted with your content by serving them tailored ads as they browse the web.​

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LinkedIn Ads

LinkedIn is the go-to platform for B2B marketing. As a PPC specialist, I create LinkedIn campaigns that help you connect with the right decision-makers and increase your brand's visibility within your industry. My LinkedIn ad services include:

  • Lead Generation Campaigns - Capture high-quality leads by using LinkedIn's advanced targeting options to reach professionals in specific industries or roles.

  • Brand Awareness Campaigns - Boost your company's presence by showcasing your brand to a wider audience, raising recognition and interest.

  • Event Promotion Campaigns - Drive attendance to your webinars, conferences, or corporate events by targeting professionals with event-specific ads.

  • Thought Leadership Ads - Position yourself or your business as a leader in your field by promoting expert content, such as articles, case studies, or insights, directly to your audience.

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Why work with a freelance PPC Specialist?

Working with a freelance PPC specialist means personalised attention to your campaigns. I offer flexibility, transparency, and a deep understanding of how to optimise ad spend across Google and LinkedIn for maximum ROI. By focusing on the right platforms and campaign types, I help your business attract and convert the right audience.

Frequently asked questions on PPC Consultancy

1. Where are you based?

My head office is in North Lincolnshire and I often work remotely as a freelance PPC campaign strategist with clients across the globe. However, I can also come to you if you’d prefer a face-to-face, real human experience, whether that’s on an occasional basis or you’d prefer me to work from your office (if you’re nearby).

 

2. Why should we hire a freelance PPC specialist?

By hiring a freelance PPC specialist in the UK you can create and optimise your pay-per-click campaigns in a cost-effective, flexible way with no long-term commitment.

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3. How much experience do you have with PPC campaigns?

I have been working on a variety of PPC campaigns for different clients for over 10 years. In this time, I have developed best practice approaches to maximise performance. I also keep my Google certification up to date to ensure I am on top of changes in the platform and adhering to best practices. 

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4. Will you only focus on Google Ads? Or will you run other PPC campaigns?

As a specialist freelance PPC expert in the UK, I can help you with Google Ads or LinkedIn Ads, depending on your marketing objectives and budget.

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5. I’m not in North Lincolnshire. Can you still help?

Yes! I can provide my freelance PPC campaign services remotely on an ad-hoc or retainer basis. Contact me to find out more.

Let’s get you more visible on Google or LinkedIn and boost your revenue.

Spencer Slater, Auroras Copywriting 

"I have worked with Kirsty on various projects connected to copywriting, PPC and digital marketing in general. I find her to be knowledgeable, diligent and prepared to go that extra mile for her clients. Most recently I have been working with her on a Google Ads campaign. Her attention to detail has been first class and she is always responsive when you need to make changes or need additional support. I thoroughly recommend that you partner with Kirsty for your next digital marketing campaign. You will receive an attentive and highly professional service."

Russell D'Ambrosio, Brand Britain 

"We've been working with Kirsty on a freelance basis to deliver a PPC marketing campaign and she has come across incredibly knowledgeable, professional and friendly in her approach.
She has given us clear guidance on what needs to be delivered and provided regular updates throughout the campaign showing good communication. Kirsty looks at the whole user journey to ensure success, from the right content and keyword, optimising the landing page and working on Analytics to analyse the traffic. We are now working with Kirsty to optimise our social media channels and further improve our website.
Kirsty has excellent digital marketing knowledge and I would highly recommend her."

Craig Borthwick, CB Auto Locksmith

"I was introduced to Digital Fridays after I was having problems with my previous Google Ad manager. Ever since using Digital Fridays my business has been on the up. Kirsty's knowledge, expertise and helpfulness has been second to none.
I have recommended kirsty’s service to many and will continue to do so. Thank you Kirsty."
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