There’s no better feeling than picking up a book, getting lost in its pages and learning something new. So along with our full guide on marketing strategy I thought I would add some great marketing books to keep that knowledge flowing.
Here’s a list of must-read books on marketing strategy:
Dive into the detailed reviews below to discover how each book can help you increase your knowledge around aspects of marketing strategy.
Enjoy reading!
Digital Branding 3rd edition by Daniel Rowles
Amazon review “The book is a great introduction for anyone interested in building digital brands.”
This book offers a comprehensive and updated guide to building and managing a brand in the digital age. The 3rd edition delves into the latest trends and technologies impacting digital marketing, providing practical insights and strategies. Rowles combines theoretical concepts with actionable advice, making the book a valuable resource for marketers looking to enhance their digital branding efforts.
One of the standout features of this book is its emphasis on the integration of digital channels and the importance of a cohesive strategy. Rowles explores how different digital platforms, from social media to search engines, can work together to create a unified brand experience. He also addresses the challenges of maintaining brand consistency across multiple touchpoints and the role of data and analytics in optimising digital campaigns. The book is filled with real-world examples and case studies, illustrating how successful brands have leveraged digital tools to achieve their objectives.
Overall, "Digital Branding 3rd Edition" is an essential read for anyone involved in digital marketing or brand management. Rowles' expertise and clear writing make complex concepts accessible and actionable. Whether you are a seasoned marketer or new to the field, this book provides the knowledge and tools needed to build a strong digital brand in today's competitive market.
Everybody writes by Ann Handley
Amazon review “Ann Handley is an amazing human who does incredible things for the content marketing industry. Reading this book is like having Ann sitting next you helping to tackle some of biggest writing challenges, all with her incredible sense of humour every step of the way.”
Everybody writes is the guide to creating ridiculously good content. The book provides practical advise and guidance on how to create and publish your content. Giving you frameworks, step by step instructions, examples and witty comments along the way.
The book is broken down into 6 sections looking at how to write better, writing, voice, story and publishing rules for your content. And finally addressing the many different channels we might write on as marketers.
How to write copy that sells by Ray Edwards
Amazon review “Ray is the best copywriter and this is the best book on the subject. It even comes with a link to his amazing free copywriting course, which absolutely blew me away with how good it is. Look no further than this book, if you want to write great copy. I highly recommend this book.”
A brilliant guide to writing copy that sells. This is not a book you can read from cover to cover, I read one chapter then had to put it down to take action whilst I was learning. The book provides a step by step guide on how to attract your audience whilst providing you frameworks on how to structure your copy.
The book covers how to sell without being salesy, grabbing attention through headlines, closing the deal and product launch copy to name just a few areas. It really has everything to help your content.
Contagious by Jonah Berger
Amazon review “The book's advice is very practical and easy to take action on. By the end I had pages of ideas on how I can implement the book's advice”
This book looks at what makes things popular and how to make your product catch on. The book is broken down into 6 principles that look at how you can make your idea contagious. Starting at why things catch on and the social currency, giving practical examples along the way. Then moving to triggers, emotion, public, practical value and stories.
Berger has studied how ideas spread, what drives word of mouth and and why content goes viral over the last decade to create this book of practical strategies for your marketing campaigns.
Digital persuasion by Erin Gargan
Amazon review “This is a "must" read for those wanting to stand out in the world of building digital relationships.”
This last book looks at how to be more persuasive in our communication and influence positive action. The book teaches ways of attracting more yes answers, looking at language that triggers emotion and understanding psychology to craft personal messages.
Practical ways to improve your digital communication through a more persuasive approach and influencing positive action.
Want to carry on reading here? Take a look at our ultimate guide to marketing strategy. Taking you through an introduction to marketing strategy, how to create a strategy and the benefits, outsourcing and how project management fits in. Read more here.
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