So, the website is built and now live, you’ve been through all the stress of the project and so excited to get going!
But wait this is only just the beginning, you now need to drive traffic to that website and keep adding fresh new content. Its not going to get found overnight unfortunately and the work has only just started!
Driving traffic to your website organically can take time, we want to think of this as our long-term goals. However, in the short term you might want to think about paid ads to get that quick flow of traffic and start the ball rolling.
So, let’s look at the options we have available and dig into these in more detail.
How to get traffic to your website fast
Paid advertising is a great way to get your website seen by a new audience. This could be through social ads, Google or Bing ads. The key here is to understand the goal of what you want to achieve and then find the right network to work with.
We know you want traffic but what do you want these people to do when they get to your website? What is the conversion path? Would they search for you or do they know your product or service exists?
Careful consideration needs to go into this planning stage to get the best result from your ads and value. You’ve just spent money on your website so they last thing you want is to be wasting money on ad spend.
The use of social media is increasing year on year so its no surprise this is a great way to get the message out and shout about your new website. You can use paid methods as we have mentioned above but also organic will help.
Look for ways to get people sharing your content and reaching more people. You might want to look at competitions when you first launch the website or if its an eCommerce site a percentage off for a given time period to get that injection of sales.
Getting traffic to your website quickly means you also need to learn and adapt quickly. Teething issues are not uncommon so don’t worry if something happens just ensure you learn and adapt.
Cheapest way to get traffic to your website
Budgets can be tight after you’ve just launched a new website, you’ve spent a lot of money on the build. So, lets find some cheaper options and we will move onto free options after.
We’ve mentioned paid advertising and things like Google and Bing ads are great but they do take more skill, testing and ultimately can be more expensive. On the other hand, social media ads can be a more cost effective solution and an easier and more guided process.
With Facebook ads you be more targeted with your approach looking at interests, behaviour, location, age groups and much more. Dynamic ads allow Facebook to deliver the right product in your ad to the right customer by looking at their behaviours and interests. This creates a much more targeted and flexible approach to advertising.
Setting up a Facebook pixel on your website allows Facebook to learn about what people do on your site to deliver the rights ads and to see what conversions you get from your ads and ROI.
If your business is product based, you could consider sending samples to influencers so they can talk about your products on their channel and link back to your website. People trust others so when the influencer is talking about your products, they see this as a recommendation from someone who is already using the products.
When finding an influencer make sure their values match with your business and it is the right fit. You want to ensure you reach the right audience through them. The size of their audience isn’t always the biggest factor here, look at the engagement and relevance as the important factors.
Increasing traffic for free
Content is a great way to share knowledge and educate people and will ultimately drive them to your website. Building a content strategy looks at your users needs and how you can educate them through a variety of content methods.
These content methods could come through blog posts, whitepapers, video, social content, email and so much more. An example of this is educating your users on a topic through a white paper. You might offer this whitepaper through your social media accounts utilising the right hashtags to find your audience.
As the user lands on your website they can download the whitepaper through a simple form you can capture their email address on. If they sign up for marketing you can continue the conversion via email to communicate and convert.
This example shows the path you are taking your users down and the steps to conversion through content. It is widely said in marketing that content is king.
Online communities have seen some incredible growth in both B2B and B2C. People are sharing knowledge, products and services and learning from each other. Although creating your own brand community would be great its also time consuming. However, reaching out to audiences in existing communities and working with others to reach these communities could be a way forward.
Think about where your audience is, what interests them and start to join the conversation of these communities. Be careful with your message though, no hard sell, join in the community, share information and insight to be a part of the group and get noticed.
When you are talking in these communities you are the face of the brand so plan how you are going to communicate and keep consistency with your tone of voice.
Conclusion on how to drive traffic to your website
So that nicely wraps up 3 key ways to increase traffic to your website. We started off by looking at paid opportunities to reach new audiences through the likes of Google and Bing advertising and social media. If you have the marketing budget this can be a great way to get your brand in front of a new audience quickly.
You will also want to consider building a voice for your brand through content and communities. How can you help solve issues for your audience and how can you educate them? Sharing knowledge and building relationships through content can help build trust and loyalty with your audience over time.
So, what is your next step to getting more traffic to your website? Drop me a message I’d love to hear about it.
You may also want to read about free tools that can help increase traffic to your website - https://www.digitalfridays.co.uk/post/10-free-tools-to-help-increase-your-website-traffic
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