At Digital Fridays, I provide tailored email marketing services from strategies that drive sales, to nurture leads, and build customer loyalty. Whether you're looking to re-engage customers or launch new campaigns, I can help you achieve your goals through highly effective email marketing solutions.
Crafting the perfect email strategy
A successful email marketing strategy is about more than just sending emails, it’s about delivering the right message to the right audience at the right time. I work with you to develop a customised email marketing plan that aligns with your business goals, whether you're aiming to increase brand awareness, nurture leads, or drive sales. My approach involves understanding your business, your audience, and how email can fit into your overall marketing strategy.
We begin by defining clear objectives for your email campaigns, whether it’s growing your subscriber list, promoting specific products or services, or boosting engagement with existing customers. I help you design content that resonates with your audience, from compelling subject lines to personalised email content that grabs attention and keeps readers engaged.
I focus on audience segmentation to ensure your emails are relevant and targeted. By dividing your audience based on behaviour, preferences, or demographics, I can help you create tailored messages that speak directly to each group’s needs and interests. Personalised emails aren’t just more engaging, they lead to higher open rates and better conversions.
Experienced with leading email platforms
I have extensive experience with platforms like ActiveCampaign, HubSpot, and Mailchimp, but I’m also adaptable to bespoke systems. No matter the platform, I focus on building tailored email campaigns that meet your needs.
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Drive results with email marketing support
Reach new audiences - With bespoke, cold email campaigns, I help you reach new audiences and generate incredible ROI. I will carefully analyse the data of these campaigns, so we are learning form this audience and how they are interacting to help drive conversions.
Improve Conversions - An email nurturing funnel can help turn warm leads into paying customers. By delivering the right message at the right time, I can help create engagement that moves your prospects down the funnel and drives conversions.
Re-engage customers - Keep your customers engaged with automated email marketing campaigns. I can help build campaigns that maintain relationships, keeping your brand top-of-mind and boosting repeat sales.
Data-driven email optimisation - I can help you better understand your audience by analysing email data. Tracking key metrics like open rates, click-through rates, conversions and GA4 data allows us to continuously improve your campaigns, ensuring they resonate with your audience and deliver maximum results.
Building brand loyalty - Through the right email strategy and consistent engagement, I can help you build brand awareness and customer loyalty. Email marketing remains one of the most effective channels to communicate with customers and prospects, helping you stay connected, drive sales, and grow your business.
Let's work together
Let’s work together to create email marketing campaigns that generate sales and build brand loyalty for your business. Get in touch to find out more about email marketing support.
Spencer Slater, Auroras Copywriting
"I have worked with Kirsty on various projects connected to copywriting, PPC and digital marketing in general. I find her to be knowledgeable, diligent and prepared to go that extra mile for her clients. Most recently I have been working with her on a Google Ads campaign. Her attention to detail has been first class and she is always responsive when you need to make changes or need additional support. I thoroughly recommend that you partner with Kirsty for your next digital marketing campaign. You will receive an attentive and highly professional service."
Jo Rosser, Dynamics Connect
"I worked alongside Kirsty at Dynamics Connect, a new start up company. Kirsty helped polish the website to include key words and improve the content. She created a social media presence and raised the company profile with email campaigns and regular post. In addition she supported the sales process by creating collateral such as brochures, case studies and video content which in turn increased our followers and inbound enquiries. Her input was always professional and collaborative and her deliveries were on time and within budget. I recommend Kirsty to anyone who wishes to grow their business and increase sales."
The Artisan Food Company
"We have tried for a long time to find someone who we can trust to be objective and put together a marketing plan for us which encompasses all the channels we use as well potential new opportunities. Kirsty was straight forward with her initial proposal, realistic with her costs and her work was brilliantly executed. It was written taking all aspects of each channel into consideration and has given us the base not just to implement but to create continuity and transparency. We will use Kirsty again and I would highly recommend her to everyone."
Digital Marketing consultant and digital project manager based in North Lincolnshire. Offering onsite support in North Lincolnshire and surrounding areas or available remotely.