At Digital Fridays, I specialise in helping small to medium-sized businesses harness the power of eCommerce and marketplaces to drive sales and business growth. Whether you’re new to online selling or looking to optimise existing platforms, I work alongside you as an extension of your team, getting to know your business inside and out. Together, we’ll identify the right digital channels and processes to help your business thrive.
Introducing or optimising eCommerce for your business
Whether you're just getting started with eCommerce or looking to refine your existing setup, I can provide tailored support to suit your business needs. I take the time to understand your business, customer base, and goals. With this knowledge, I help you break into new digital markets or optimise current ones, ensuring that every move you make online is strategic and growth driven.
Getting started with eCommerce marketing
For businesses new to eCommerce, I guide you through the entire process from selecting the right platforms to setting up your storefront and integrating payment gateways. I'll also help you determine which marketplaces (Amazon, eBay, B&Q, etc.) make the most sense for your product offerings. Whether you're selling a handful of products or hundreds, I ensure that your business is positioned for maximum visibility and sales from the start. Not forgetting the internal processes and logistics to ensure your team are prepared and confident to deliver results.
Optimising existing platforms
If you already have an eCommerce site, I can conduct a thorough analysis of your current digital channels and internal processes. I’ll assess your website performance, product listings, customer journey, and checkout experience, identifying key areas for improvement. My goal is to streamline operations, reduce friction, and enhance the customer experience, ultimately driving more sales and increasing profitability.
We'll explore new opportunities to introduce upselling, cross-selling, and loyalty strategies that can turn one-time buyers into repeat customers. By implementing automation tools, optimising product listings, and improving your SEO, I help you build a robust eCommerce presence that supports your long-term business growth.
.jpg)
Experienced across leading platforms
I have experience with WordPress, Shopify and Linnworks, as well as marketplaces such as Amazon (UK and International), eBay, and B&Q. My hands-on approach ensures that I understand your business needs and help you leverage these platforms effectively.
Real results for real businesses
Here are some examples of how I’ve helped businesses just like yours grow through my eCommerce marketing service:
Whitworth Pharmacy case study
I worked with Whitworth Pharmacy to introduce digital channels, starting with the use of marketplaces like eBay and Amazon. Initially, the focus was on moving redundant stock, but as we proved the value of these channels, we expanded the product range and reached audiences beyond the UK, selling across Europe. Due to the success of these marketplaces, the business invested in a dedicated Shopify eCommerce platform, and I managed the project from inception to daily operation, overseeing all marketing activities to drive further growth.
Inturf case study
Inturf, a long-established turf supplier, was looking to stabilise sales throughout the year and diversify beyond its B2B audience. I assisted in introducing their products to the B2C market via the B&Q marketplace, with great success in the first six months. I’m now helping them switch on eCommerce for their website, offering project management and SEO expertise. We’re seeing promising results as we work to grow their online presence.
Let's work together
If you're ready to explore the opportunities of eCommerce or optimise your existing platforms, let’s chat. I bring a hands-on, results-driven approach that integrates with your team to ensure we’re working towards your goals together.
Spencer Slater, Auroras Copywriting
"I have worked with Kirsty on various projects connected to copywriting, PPC and digital marketing in general. I find her to be knowledgeable, diligent and prepared to go that extra mile for her clients. Most recently I have been working with her on a Google Ads campaign. Her attention to detail has been first class and she is always responsive when you need to make changes or need additional support. I thoroughly recommend that you partner with Kirsty for your next digital marketing campaign. You will receive an attentive and highly professional service."
Russell D'Ambrosio, Brand Britain
"We've been working with Kirsty on a freelance basis to deliver a PPC marketing campaign and she has come across incredibly knowledgeable, professional and friendly in her approach.
She has given us clear guidance on what needs to be delivered and provided regular updates throughout the campaign showing good communication. Kirsty looks at the whole user journey to ensure success, from the right content and keyword, optimising the landing page and working on Analytics to analyse the traffic. We are now working with Kirsty to optimise our social media channels and further improve our website.
Kirsty has excellent digital marketing knowledge and I would highly recommend her."
The Artisan Food Company
"We have tried for a long time to find someone who we can trust to be objective and put together a marketing plan for us which encompasses all the channels we use as well potential new opportunities. Kirsty was straight forward with her initial proposal, realistic with her costs and her work was brilliantly executed. It was written taking all aspects of each channel into consideration and has given us the base not just to implement but to create continuity and transparency. We will use Kirsty again and I would highly recommend her to everyone."